From the moment of its establishment to the present the company strategy has been the production of high quality men's shirts made in a great variety of different designs and from the finest materials and in a full range of sizes, made by dedicated craftsmen and women who maintain the tradition of quality.

    Production methods incorporate the latest know how. The company has its own shops and in this way the cycle is completed - from the designer's table to the customer in the shop.

    The "Pierre" trademark holds a prominent place in the Bulgarian national market. "Pierre" is a known and loved brand name, a synonym for style and uncompromising quality.

    Each season Pierre reveals a new collection painstakingly selected which continues to please the many clients of the company. Every fifth Bulagrian man has at least one Pierre shirt in his wardrobe which bears the lovingly embroidered logo "Pierre" on the breast pocket.