Shirts with the 'Pierre' trade mark have been on the Bulgarian national market since 1993. There are official Pierre company shopsin Sofia, Plovdiv and Burgas. In all three cities the shops are in a central location and have a reputation which has been built up over the years. Pierre customers include people from the business community as well as government and parliamentary officials.

        The Pierre company, in addition, is contracted to provide shirts for the international cash-and-carry chain 'Metro'. As soon as Metro arrived in Bulgaria Pierre was one of the first companies to sign a contract to provide shirts on a monthly basis.

        According to Metro's own market research data Pierre shirts are the most sought after of all brand name shirts on sale.